Ella
Caseley
art director and graphic designer
crafting bold visuals, big ideas, and scroll-stopping content for brands that actually want to be noticed.
MISFITS HEALTH
Packaging / Branding / SOCIAL / & SO MUCH MORE
As Creative Lead, I ditched the gym-bro vibes and wellness clichés to build a bold, unfiltered brand that has Gen-Z in a chokehold.
From packaging that jumps off the shelf and your Instagram feed, to art-directing shoots that look like they belong in a fashion mag - I’ve led every creative output for the brand. That includes crafting a distinctive tone of voice, obsessing over pitch decks, and shaping a brand strategy that makes protein fun, irreverent, and anything but beige.
PUNCHY hydration
Packaging / OOH / SOCIAL
Punchy wanted to bring the good vibes to their new hydration sticks, so I helped design shelf ready packaging for their 7 and 30 packs. Making sure to keep everything consistent within the different dimensions.
I also led all creative for their Hydration Hotline campaign. This was a playful throwback to '90s phone ads. The campaign was rolled out across a mixture of online and OOH. I designed an exclusive billboard, sampling bike, phone box, merch and social content. Stay hydrated.
LAM RYan HOSPITALITY
EMAIL / PACKAGING / SOCIAL
A portfolio of the trendiest coffee shops, restaurants and venues in Los Angeles. I have been working across the brands to bring their online presence to life and drive revenue through the email channel.
I have also been working on expanding their range of in-store products, this includes a custom beer can for Townhouse Venice and retail coffee cans for Menotti’s Coffee Stop.
