Punchy wanted to bring the good vibes to their new hydration sticks, so I helped design shelf ready packaging for their 7 and 30 packs. Making sure to keep everything consistent within the different dimensions.

I also led all creative for their Hydration Hotline campaign. This was a playful throwback to '90s phone ads. The campaign was rolled out across a mixture of online and OOH. I designed an exclusive billboard, sampling bike, phone box, merch and social content. Stay hydrated.

( 2025 )